I got 2.6M views on Threads in the last 90 days.
And no, it’s not about:
- Posting 25 times a day
- Finding the ”right” time zone
- Trying to ”hack” the algorithm
It’s all about the opening line.
When writing for social media, 95% of your success depends on that first line. The “scroll-stopper.” It’s how you make people stop scrolling and pay attention.
If your opening line isn’t strong, trust me, people won’t even care about the value you’re offering. They’ll keep scrolling until someone else hooks them.
Social media is a battleground for attention (like it or not). Those with the best opening lines win.
So, here are 5 opening lines you MUST have in your copywriting arsenal to get more views and grow your audience on Threads:
1) The Direct Advisory
The opening line:
The result:
Here are some examples for other niches:
1) Psychologist
“If you have anxiety, do this:”
2) Trading
”If you’re trading crypto, try this:”
3) Fitness
”If you’re trying to lose weight, remember:”
4) Relationships
“If you’re struggling with your relationship, try this:”
5) Life Coach
“If you want to find your purpose, start with this:”
6) Business
“If you’re building a business, remember:”
7) Career Coach
“If you’re unhappy at work, do this:”
2) The Transformation
The opening line:
The result:
Here are some examples for other niches:
1) Fitness
“10 months ago, I was 100kg.
Now… (share where you are now)”
2) Business
“18 months ago, I didn’t have a single paying client.
Now… (share where you are now)”
3) Personal Development
“7 months ago, I was stuck in the same routine, feeling lost and depressed.
Now… (share where you are now)”
4) Parenting
“2 years ago, I felt lost and overwhelmed as a new parent.
Now… (share where you are now)”
5) Cooking
“3 months ago, I didn’t know how to peel a banana.
Now, I’m a master banana milkshaker.
Here’s how to make your partner SCREAM tonight with this BANGER recipe:”
Excuse my creativity lol.
3) The Personal Win
The opening line:
The result:
If you’ve lost weight, write:
”Losing 20kg at 42 changed my life forever:”
Then share the benefits.
If you have a partner, write:
”Marrying my wife/husband was the best decision of my life:”
Then share the benefits.
Or, if you’re helping people buy & sell properties, write:
”Selling my first $1,000,000 property changed my life forever:”
Then share the benefits.
4) The Relatable Identity
The opening lines:
The results:
Start with: ”I’m [Age].”
Or make it unique: “Today I turn [Age],” “Yesterday I turned [Age],” or “Tomorrow I’m turning [Age].”
Note: Make sure you’re not lying and actually had/have/will have a birthday. There was a guy who copy-pasted my post saying, ‘Today I turn 23.’ I checked his website… he’s 35.
Then continue writing about anything related to your niche – thoughts, opinions, insights, beliefs, tips, tricks, etc.
5) The Authority Identity
The opening lines:
The results:
The Authority Identity is the highest performer on the list.
Why?
- It establishes credibility right away.
- It commands respect and attention.
- It lets readers know what kind of knowledge to expect.
- It showcases expertise and sets the creator apart from generalized content.
Readers trust information more when it comes from an expert.
If you are (or were) a doctor, write:
“It took me [X years] to realize this and I will tell you in 3 minutes (from a Doctor)…”
Then, continue writing about the 7-11 unconventional things you’ve realized about life, being a doctor, healthy living, etc.
Or, if you’re a relationship coach, write:
“I’m a relationship coach, and I hate to break it to you:
[Write a bold, unconventional statement about something you’ve observed in relationships.]
Here’s why:”
Then write 3-5 reasons that support your bold, unconventional statement.
Final words
Strong opening lines make people stop scrolling. They’re 95% of your social media growth success. It’s how you get more eyeballs on your content.
However, if the content doesn’t deliver value, those eyeballs (views)won’t convert into followers, leads, or engagement.
So, learn to write better opening lines (to get more awareness and eyeballs), but NEVER forget to deliver the value your readers paid for with their attention (to get more engagement, followers, and leads).
J
