not a subscriber?

i send actionable advice to 1,250+ readers of the jordan’s letter on solopreneurship, human potential & the future of work to help them build their mind, audience, and business.
no spam – just high-quality ideas.

9 steps to reinvent yourself (the path to freedom)

You have been programmed:

  • By society
  • By your family
  • By your friends
  • By social media
  • By the rules your teachers drilled into you.

These outside forces have imposed their expectations, beliefs, and values onto you, shaping your identity, decisions, and actions.

As a result, you’ve become a product of their influence, rather than someone shaped by your own choices, desires, and true self.

And they’re pushing the same old narrative:

  • Go to university.
  • Get a high-paying job.
  • Live a “stable” life.

But stability is a trap.

It devours ambition, numbs your hunger, and keeps you stuck.

You trade your potential for a paycheck.

Your freedom for comfort.

One day, you wake up realizing you’ve wasted years playing it safe, living a life that’s not even yours.

But there’s another path.

It’s called personal reinvention.

Personal reinvention means you take control.

Take control and sculpt your own life instead of letting someone else shape it for you.

You break free from the corporate strings and build a business (a vehicle) that aligns with your goals, creating a life where your work holds real meaning.

But most people can’t handle reinvention.

Why?

Because reinvention is like smashing a statue of yourself and starting over.

You’re breaking your old identity and habits while rebuilding a version of you that can thrive over time.

But if you put in the hard work and reveal that version of yourself, the gates will start unlocking in ways you never imagined.

The Gates of Personal Reinvention

Personal reinvention is like unlocking gates.

Walk through one, and you gain the ability to travel whenever you want.

Walk through another, and you’re spending more time with your family.

Another gate opens to the hobbies and passions you once had to push aside. Now, you pursue them at your own pace, whenever inspiration strikes.

Step through, and fun with friends happens on your terms. Not constrained by a rigid schedule, but with freedom, as life should be.

And what about paying for that family holiday without a second thought? Or owning the home you’ve always dreamed of?

Another gate leads to a new car, the watch you’ve wanted, and other dreams now real, with no worry about price tags.

But these gates?

They’re locked.

You have to build the key yourself.

Reinvention, shedding old habits, breaking comfort zones.

This is the process. It’s not easy.

Every gate demands a stronger version of you.

But there’s danger waiting.

Modern traps society built to keep you stuck.

The Modern Traps of Personal Reinvention (And How to Avoid Them)

1. Motivational Content is Mental Fast Food

Watching quotes or motivational speeches feels good.

But, it’s empty calories.

Don’t get stuck feeding off that quick high. Focus on learning practical skills and accumulating knowledge that fuel action.

Human nature. Persuasion. Psychology. Copywriting. Content creation. Audience building. Digital marketing. Systems. Delegation. Coding. And so on.

You don’t have to learn all of them.

But you have to start with something.

That’s how you build momentum.

2. Comfort Zones are Coffins

Staying comfortable feels like self-care but it’s self-sabotage.

You tell yourself you’ll move forward “when you’re ready,” but that day never comes.

You wait, hesitate, and before you know it, months have slipped by.

Comfort is the enemy of progress.

If you’re not uncomfortable, you’re not growing.

3. Perfectionism is Procrastination in Disguise

You’re waiting for the ”right” moment.

The ”perfect” plan.

The ”flawless” execution.

But that moment doesn’t exist.

Perfectionism is a fear dressed up as productivity.

It makes you keep tweaking things over and over without ever actually starting.

To ”refine” your content strategy without posting anything. Rework that email draft over and over instead of hitting send. Or keep planning your fitness routine instead of actually working out. 

Stop aiming for perfection.

Aim for progress.

It’s messy, it’s uncomfortable, but it’s the only way to move forward.

Done beats perfect 24/7.

4. Chasing Quick Wins Keeps You from Big Gains

Quick wins are illusions.

You see others online flashing their fast success, and it messes with your head. 

You think the key to reinvention is finding that one shortcut, that quick hack to skip the hard work.

But chasing quick wins guarantees big losses.

You miss out on long-term growth, fail to develop valuable skills, waste time and energy, lose focus on meaningful goals, face burnout, make bad financial decisions, slow your momentum, experience a lack of deep fulfillment, and miss bigger opportunities that require patience and persistence.

Reinvention doesn’t happen overnight, and it’s not about hitting the jackpot. It’s about laying bricks every single day.

The foundation you build today is what holds up everything tomorrow.

The real gains come from consistency, not shortcuts.

How to Reinvent Yourself in 9 Steps

1. Identify the Problem

Personal reinvention isn’t about daydreams and wishful thinking.

It’s about facing the cold, hard reality of who you are right now.

Stand in front of the mirror and take a good look.

You’ve been hiding behind excuses.

You’ve blamed your circumstances, upbringing, and society for where you are today.

And yes, society gave you the default settings, but you have the ability to reset them. To upgrade yourself into something greater.

Set aside 30 minutes alone.

Grab a notebook and ask yourself hard questions:

  • What excuses do I keep making for myself?
  • What am I unhappy with in my life right now?
  • What have I avoided taking responsibility for?

Write down your answers honestly, without sugarcoating or blaming others. This will help you confront the hard truths.

You have to see the flaws, the wasted potential, the bad decisions.

The sooner you face them, the sooner you can start tearing down the walls that have kept you stuck for so long.

You can’t reinvent a version of yourself you’re too afraid to confront.

2. Eliminate the Distractions

Personal reinvention is a brutal process.

You have to list the toxic people, habits, and distractions in your life that are holding you back:

  • Who drains your energy, adds negativity, or doesn’t support your growth?
  • What habits waste your time or take you away from your goals (excessive social media, binge-watching TV)?
  • What external factors constantly interrupt your progress (constant notifications, unproductive environments)?

Be brutally honest when making this list.

These are the areas that are keeping you stuck.

Growth doesn’t happen until you clear space for it.

And that means making tough choices.

Cut the fat, or stay stuck.

It’s that simple.

3. Set the Vision

Once you’ve identified the root cause of why you’re stuck and eliminated the distractions, it’s time to set your vision.

But vague dreams won’t cut it.

“I want to be successful” is a joke if you haven’t even defined what success looks like for you.

Without a clear vision, you’re just wandering.

That’s why you keep starting over, spinning your wheels, and wondering why nothing changes.

Get specific:

  • What projects or businesses do you want to build?
  • What does your day-to-day look like when you’ve achieved your goals? Where do you live? How do you spend your time?
  • What relationships or experiences are part of your ideal life? What hobbies or passions do you pursue?
  • How does it feel to live your dream life (emotionally, physically, and mentally)?
  • How do you look, act, and think when you’ve reached your goals?

Write these down in detail.

You have to visualise your ideal self before you can chase it.

4. Create the Plan

Without a solid plan, your goals will remain dreams.

It’s not enough to say you want to achieve something.

You need a step-by-step strategy to get there.

Break your big goals into manageable steps:

  • What are the specific tasks you need to accomplish? Learning a new skill, launching a business, or building better habits, list the key steps that will get you there.
  • When do you want to achieve each milestone? Give yourself firm timelines so you stay on track and avoid procrastination.
  • Which actions are the most critical to start? Focus on the highest dollar productive tasks that will move you closer to your goal.
  • What challenges or distractions are likely to come up? Prepare solutions so you don’t get derailed.
  • What do you need to make progress? Whether it’s blocking out time in your schedule, investing in education, or cutting distractions, make sure you’re prepared to execute.

Write this plan down and follow it consistently.

5. Learn the Skill

You need a skill.

A high-income, marketable, in-demand skill.

Something concrete that people will pay for.

Not general knowledge.

Here’s my top 5 recommendations:

1. Copywriting

The ability to write persuasive content that sells is invaluable.

Every business needs copywriters.

Writing ads, landing pages, emails, and social media content that convert readers into customers.

Mastering copywriting is mastering the art of influence.

2. Digital Marketing

Learn to promote products and services online.

Use paid ads, SEO, email, and content marketing.

Businesses want marketers who can drive traffic, generate leads, and boost sales.

Copywriting is crucial here.

3. Sales

Sales skills are essential in any industry.

Direct sales, high-ticket sales, or closing deals by phone.

Knowing how to sell puts you in control.

Businesses will always pay for people who can close deals and increase revenue.

4. Content Creation

Video editing, podcasting, graphic design, and social media content are huge now.

Brands and entrepreneurs need people who can engage their audience.

5. Coding/Software Development

In the digital age, coding is like modern-day alchemy.

Coding lets you build products, automate tasks, and solve problems.

It applies to web and app development, and languages like Python, JavaScript, and Ruby.

Pick one and focus.

6. Craft the Offer

You need to craft an offer.

A solution that others can’t ignore.

But let’s be clear: you’re not doing anyone any favors if your offer doesn’t solve a real problem.

Too many people get stuck here.

Your offer has to hit like a hammer.

Direct, clear, and of undeniable value.

People need to know exactly how you can help them, and why they should pay you to do it.

  1. Identify the Problem: What issue is your audience/ideal client struggling with? Focus on one clear pain point.
  2. Clarify the Outcome: What specific result will you help them achieve? Be direct. No fluff.
  3. Package the Solution: Explain how you’ll solve their problem in 2-3 steps. Keep it simple and easy to understand.
  4. Set the Price: Base it on the value of the result, not the hours it takes.
  5. Make it Urgent: Add a limited-time offer or scarcity (”Only 5 spots available”).

Let’s say you’re a copywriter who does email marketing for coaches:

  1. Identify the Problem: Fitness coaches struggle to convert leads into paying clients through email.
  2. Clarify the Outcome: I’ll write email sequences that consistently book more 1:1 calls with potential clients.
  3. Package the Solution:
    • Review their current email strategy.
    • Write a high-converting email sequence.
    • Optimize for more engagement and bookings.
  4. Set the Price: Charge based on the value of increasing 1:1 call bookings, not just on your time ($X for a complete sequence).
  5. Make it Urgent: “Only 3 spots available this month for my high-converting email sequence service.”

Clear, direct, and tailored to fitness coaches’ needs.

That’s it.

Problem, result, process, price, urgency.

Don’t overcomplicate it.

7. Build the Audience

It doesn’t matter how good your offer is if no one knows about it.

You could be sitting on a goldmine, but if you’re not building an audience, you’re invisible.

No one cares.

Your audience is your empire, and you build it brick by brick.

Every post, every piece of content, every interaction is a step toward a platform that amplifies your voice and your offer.

Stop thinking of your audience as numbers on a screen.

These are people who need what you have to offer, but they’ll never find you if you don’t put yourself out there.

Here’s some helpful letters I wrote:

How to grow faster than 99% of content creators

How to build an audience (starting from zero)

8. Strengthen the Mind

Most people quit when things get hard.

That’s why they stay mediocre.

Reinvention is a furnace that burns away the old you, and most people can’t take the heat. But if you want real change, you have to stay in the fire.

Mental toughness is your armor in this process. Without it, every setback, every rejection, every moment of discomfort will break you.

There will be days when you want to quit, when nothing seems to work.

But this is where the winners are made.

9. Leverage the Momentum

After you have:

  • Identified the problem
  • Eliminated the distractions
  • Set the vision
  • Created the plan
  • Learned the skill
  • Crafted the offer
  • Built the audience
  • And strengthened the mind

It’s time to leverage the momentum.

Don’t be like most people.

They hit one win and get comfortable.

They slow down, celebrate too long, and lose their edge.

That’s a rookie move I made too.

When you start winning, that’s your signal to pour more fuel on the fire.

Scale what’s working.
Leverage the momentum.
The snowball is rolling downhill.

Don’t stop it.

Let it gather speed, size, and power until it’s unstoppable.

If you stop too soon, all that progress fades.

You Are a Seed

A raw, unrefined idea buried deep, full of potential.

But potential means nothing without pressure.

It’s like training for a marathon.

Every step hurts, every breath burns.
Muscles break down, lungs scream.
But over time, the body rebuilds.
Stronger. Faster. More resilient.

You have to get comfortable being uncomfortable.

In the short term? It’s brutal.

But in the long run? It’s freedom.

You break free from the corporate world, design your own future, and move how you want.

The person who comes out the other side is someone unrecognizable to the old version of yourself.

Someone who inspires others to rise and follow your path.

Take the leap.

Thank you for reading, my friends.

J

Threads OS - paid

rapidly hard-wire how to write high-performing content for Threads that attract people to your creative work and online business.

online writing foundations - free

learn the essentials of writing high-performing content for Threads and Instagram. 0 fluff. just principles that sharpen your writing skills and accelerate your social media growth.
about me

hey, i'm jordan.

I’m a human obsessed with humans, teach & writing. as previous brand advisor I know teach others how to work smarter, profit faster, and live better by learning how to work for themselves

at 21, my life was dark - no money, tired all the time, and trapped in a job i hated. i lived with 8 people i barely knew, 2,000 miles away from where i grew up. i tried all those quick money ideas but none of them worked out for me.

then i found something that clicked: working for myself. the day i started putting my ideas out there, things began to shift. by being me and sharing what i knew, i found folks who got what i was saying. about three months later, i got my first paying client and was making what my old job paid.

i left the 9-5 world, moved back in my hometown, made good money, and set up a life where i'm in charge. i pick what i work on, when i do it, where i sit while working, and who i hang out with. no boss looking over my shoulder. that's real freedom.

now i help others who want the same thing. working for yourself isn't just about the money - it's about owning your days. this way of living changed everything for me, and i'm here to show you how it can work for you too.